Why does this matter to you?

The reform strengthens the local forest owners’ service network, brings in more specialized expertise and improves operational reliability. The services will continue as usual, and forest owners will not have to take any measures for their own forests – experts will continue to support them on the same principle (Source: Mhy.fi).

Mhy Western Finland will start operations on May 1, 2026 – what does it mean for forest owners?

The new operator will bring together the expertise of approximately 100 employees and expand the capacity of its services. Mhy Länsi-Suomi aims for more efficient operations, deeper expertise and better opportunities to promote sustainable forest management throughout the Pirkanmaa and Satakunta regions (Source: Mhy.fi; Metsälehti).

Leadership selection and transformational leadership

Experienced forestry manager Jussi Parviainen has been selected as the director of Mhy Western Finland. Parviainen has a degree in forestry engineering (BA) and extensive leadership experience: he has led Mhy Pirkanmaa for four years and Mhy Lakeutta for nine years, during which he successfully implemented previous mergers (Source: Mhy.fi; SV24; Metsälehti). According to the selection committee, Parviainen’s change leadership, business expertise and emphasis on personnel well-being make him an excellent leader to guide this transition phase (Source: Mhy.fi).

Continuity of services and practical impacts for forest owners

An important message for forest owners is the continuity of services: your own experts will continue to provide support, but now with broader expertise. The merger does not require any action from forest owners, but the changes will be visible in the background as an enhanced organization (Source: Mhy.fi).

How will the change affect sustainability and renewable energy?

The new, broader forest management association’s influence extends beyond forest management to climate and energy themes. Mhy Länsi-Suomi emphasizes the maintenance of natural values ​​and participates in voluntary conservation programs such as METSO and Helmi, which support biodiversity and offer financial incentives to forest owners (Source: Mhy.fi). This policy strengthens the role of forests as carbon sequestration and as a responsible raw material for bioenergy, both key topics in national climate work.

Mhy Western Finland and Seron Oy — concrete cooperation opportunities

• Solar energy in forest houses: the electricity and heating needs of forest farms and cottages can be solved with solar panels and household battery solutions — this improves self-sufficiency and reduces fossil energy use.
• Energy storage and smart charging stations: an expanding service network can utilize more abundant local renewable production and electric transport, for example by installing yard charging stations and storage for rural needs.
• CNC and automation technologies: growing bio-processing and the local wood industry benefit from machining and automation, which increase productivity and support the circular economy.

These aspects are also written about by Metsälehti and other industry news sources when they describe the possibilities of unifying the forest industry (Source: Metsälehti).

Practical tips for forest owners and farm entrepreneurs

• Assess your energy needs and your possibilities for utilizing solar power in cottages or production buildings.
• Check out the METSO and Helmi programs if you want to combine protection and financial incentives (Source: Mhy.fi).
• Get advice on new services from Mhy Western Finland — broader expertise can offer solutions that are right for your farm.
• Explore your opportunities to utilize forest chips and side streams in local bioenergy production or further processing in cooperation with the local forestry association and technology partners.

Mhy Western Finland: a regional influencer and example in the field

An expanded association can serve as an example of successful integration in Finnish forestry and improve the ability to influence sustainable forest management in a wider area. This can support national goals for carbon neutrality and strengthen the market for wood-based products (Source: Metsälehti).

Images and image recommendations

Sources and additional information

• Mhy.fi: Five Forest Management Associations merge – Forest Management Association Western Finland to start in May 2026
• Jussi Parviainen has been elected as the director of Mhy Western Finland.
• Metsälehti: Finland’s largest forest management association for Pirkanmaa and Satakunta
• SV24: Parviainen to lead new forest management association
• Rural Future: Jobs
• Metsälehti: The director of the Pirkanmaa Forestry Association will be the director of the new Western Finland association

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